SASTEX – The Summer Alpine Sports Trade Exchange, has been created in response to the growing demand for activity based holidays and to help the mountain industry better understand and shape their offerings to new markets.
The one day event, taking place on Thursday May 2nd 2019 at The Snow Centre, Hemel Hempstead, brings together mountain resorts, tourist boards, activity providers and equipment manufacturers, alongside tour operators, travel agents, retailers and media. SASTEX founder, James Gambrill, is launching the event the day after the well-established Squash Falconer is the keynote speaker with other forum sessions including a look at the role of technology and how to help grow the overall market, taking place throughout the day.
James Gambrill founder of SASTEX, said:
Summer holidays in the mountains have long been a ‘well-kept secret’ in the general holiday market, but the increasing interest in health, wellness and activity, as seen in the huge participation growth in sports such as cycling and endurance events has begun to create a wider market for Alpine Activity holidays. Whilst some resorts have invested and pushed summer activities – such as mountain biking in Morzine or rock climbing in Chamonix, others are just now becoming aware of this enormous opportunity. With the hotels already there and minor adjustments in infrastructure – such as adapting ski lifts to carry bikes, mountain resorts can start to move to being true 4 season, 365 days a year tourism destinations.
Media enquiries, including attendance to SASTEX: contact James Gambrill.
Dates And Location
Thursday May 2nd 2019, The Snow Centre, Hemel Hempstead, St Albans Hill, Hertfordshire, HP3 9NH
9am – 8pm.
Thursday 2nd May 2019
09.00 – 10.00 Registration and networking breakfast
10.00-11.00 SASTEX Forum Keynote: Mountaineer and Adventurer Squash Falconer
11.00 – 11.20 Break
11.20-12.20 What is the role for technology in the mountains, force for good or not?
13.20-15.00 Trade Exchange meetings (5)
15.20 – 17.00 Trade Exchange meetings (5)
17.00 – 18.00 Growing the market – the Mountain Business 365 Model
18.00 – 20.00 SASTEX Party – drinks and canapés
20.00 SASTEX Ends
Cycle Press is an official partner of SASTEX.